Variables Used for Segmentation of Markets
Geographic variables
region of the world or country, East, West, South, North, Central, coastal, hilly, etc.
country size/country size : Metropolitan Cities, small cities, towns.
Density of Area Urban, Semi-urban, Rural.
climate Hot, Cold, Humid, Rainy.
Demographic variables
age
gender Male and Female
family size
family life cycle
education Primary, High School, Secondary, College, Universities.
income
occupation
socioeconomic status
religion
nationality/race (ethnic marketing)
language
Psychographic variables
personality
life style
value
attitude
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment