GEN Y

Just talking to the other tutors - we are all abit concerned that there are quite a few groups doing Gen Y. It is very difficult to perspective on a group very similar to your friends. Also many of these groups don't have a a large income, and that makes it difficult to design cutting edge products for.

So if this is you - please be sure you have products for your group - we would perfer you looked and a different generation.

Thanks

are you a kipper? -

They're known as "kippers" - kids in parents' pockets eroding retirement savings - this generation of youngsters know they've got it made at home with mum and dad, and are reluctant to get out on their own.
The latest research from the Housing Industry Association reveals that the proportion of generation Y - those born between 1976 and 1991 - now living at home reached more than 50 per cent in 2006. That means nearly one in five 25- to 29-year-olds is still at home.

This is an exert from an article that recently appeared in the Sydney Morning Heralds Domain section on a Saturday. It is quite insightful to both the life of the 'boomer' parent and that of the 'kipper' child. Read the full article for more....

Here is another great article on travelling grey nomads, which goes into detail about how they travel, what they take with them etc...

boomers of the future

As you will find when you start researching, there are many articles on the net, but if you can pick up on a trend or lifestyle activity, this could give you insight to a new product. Here is a great article from the NY Times, on Boomers staying healthy, which gives insight to a new way of fitness for this generation

Perhaps a new product here?

variables to think about when chosing a tribe.

Variables Used for Segmentation of Markets

Geographic variables
region of the world or country, East, West, South, North, Central, coastal, hilly, etc.
country size/country size : Metropolitan Cities, small cities, towns.
Density of Area Urban, Semi-urban, Rural.
climate Hot, Cold, Humid, Rainy.

Demographic variables
age
gender Male and Female
family size
family life cycle
education Primary, High School, Secondary, College, Universities.
income
occupation


socioeconomic status
religion
nationality/race (ethnic marketing)
language

Psychographic variables
personality
life style
value
attitude