boomers of the future

As you will find when you start researching, there are many articles on the net, but if you can pick up on a trend or lifestyle activity, this could give you insight to a new product. Here is a great article from the NY Times, on Boomers staying healthy, which gives insight to a new way of fitness for this generation

Perhaps a new product here?

variables to think about when chosing a tribe.

Variables Used for Segmentation of Markets

Geographic variables
region of the world or country, East, West, South, North, Central, coastal, hilly, etc.
country size/country size : Metropolitan Cities, small cities, towns.
Density of Area Urban, Semi-urban, Rural.
climate Hot, Cold, Humid, Rainy.

Demographic variables
age
gender Male and Female
family size
family life cycle
education Primary, High School, Secondary, College, Universities.
income
occupation


socioeconomic status
religion
nationality/race (ethnic marketing)
language

Psychographic variables
personality
life style
value
attitude